Two very unusual comic book appearances in MTV videos, if you can believe it--the Clash's "Rock the Casbah", where we have Joe Strummer(R.I.P.) reading the DC Dick Tracy treasury comic, of all things!
Even more unusual was Duran Duran's "Rio" video featuring...one of the guys in the band that's not Simon LeBon reading an issue of Charlton's Fighting Army. Charlton. This video probably got the company more exposure than every comic they ever printed, combined.
Strange coincidence: both videos debuted in 1982. That issue of Army is contemporary(its #157), but that Dick Tracy comic was seven years old by the time the Clash shot the video. Was it from someone's personal collection?